1.) Jack Daniel

2.) George Dickel

3.) Charles Nelson

4.) Lem Motlow

5.) Ralph Dupps

6.) Andy/Charlie Nelson

7.) Frank “Frog”Bobo

8.) Phil Prichard

9.) Nicole Austin

10.) Jeff Arnett

11.) Victor Em. Shwab

12.) Greg Eidam

13.) John Lunn

14.) Tim Piersant

15.) Stanton Webster

Jack Daniel

Jasper Newton “Jack” Daniel was born in Tennessee in 1849, and opened a distillery in Lynchburg. Because of the confusion and disarray after the Civil War, most distilleries in the South didn’t register their stills with the government, but young Jack did and became the country's Number 1 distillery.

George Dickel

George Augustus Dickel was a German American who owned a number of businesses in Nashville, Tennessee. One of his businesses was a liquor wholesaler, which was a non-distiller producer of the Cascade brand Whiskey he originally sold and distributed. During the late 19th to 20th centuries his name would appear on its labels and when the Cascade Hollow distillery was reopened in the 1950’s.

Charles Nelson

Charles would produce a flagship brand of Whiskey by using the Lincoln County Process to identify its Tennessee Whiskey distinction – much the same as both Jack Daniel’s and George Dickel.  However, a major distinction between that of Charles and his competitors was the use of wheat instead of rye.  The mash bill was composed of corn, wheat, and barley – with two of their most popular brands being Nelson’s Green Brier Tennessee Whiskey and Belle Meade. 

Lem Motlow

Lem had a close relationship with his Uncle Jack, who took Lem under his wing into the whiskey business. Lem had a head for numbers, and In 1883, just 14, he started working in the distillery, handling the distillery's bookkeeping. In 1907 due to failing health, Jack gave the distillery to his nephew, Lem. In 1937, Tennessee repealed prohibition laws, and in 1938, Motlow reopened the Jack Daniel's Distillery and resumed operations at Lynchburg. In 1939 Lem Motlow’s Tennessee Sour Mash Whiskey was introduced and produced until 1992.

Ralph Dupps

Rosenstiel turned to Ralph Dupps to build and run the new distillery. Dupps was very familiar with the brand and his family moved to Tennessee and began work on starting the new distillery. Dupps worked to purchase 850 acres of land nearby the original Cascade Hollow distillery location. The new location had access to the same Cascade Hollow water source which comes through layers of limestone to be pure mineral and iron-free water, key to making good whisky. The new distillery is location in Coffee County.

Andy &Charlie Nelson

Little did both young men really understand about their ancestry til they visited that butcher shop with their father in 2006. While stopping for gas, the youngest brother Charlie noticed a historical marker stating “Nelson’s Green Brier Distillery, one mile east on Long Branch Road. Charles Nelson opened the Green Brier Distillery.” Upon arriving to the butcher, they asked a few questions and immediately began to learn the rich history of a whiskey empire their great great great grandparents Charles and wife Louisa Nelson operated prior to the Tennessee Prohibition in 1909.

Frank “Frog Bobo

To locals Frank was not only known as “Frog”. He was also known as a US Army Korean War veteran, a true southern gentle, a Raider fan, and a man with a deep, abiding love for his beloved wife, Avalee. According to his grandson he was also known as “the guy who got the calls to go fix something at the distillery in the middle of the night.”

Phil Prichard

The Lincoln County Process is a requirement for today’s Tennessee distilleries to meet the classification “Tennessee Whiskey”. However, there is one distillery that has been granted an exemption from this requirement – and today, is the only distillery in the state of Tennessee to not produce their whiskey using these guidelines.  The distillery CEO & Master Distiller Phil Prichard opened the distillery in 1997 in search of creating America’s first rum in over 250 years, but credits his fifth-generation grandfather Benjamin Prichard with being an early pioneer for distilling whiskey in Tennessee’s Davidson County in the late 1700’s.

Nicole Austin

Nicole began at George Dickel in 2018 as the General Manager and Distiller. She doesn’t like the job title of “Master Distiller” stating, “I have a real job, not just hand shaking. Plus, I feel too young for that.” Indeed, she is only 38, but she has enjoyed monumental success at George Dickel. She has been vital to the significant success of several George Dickel brands, including the launching of the Cascade Moon Whisky series, George Dickel Bourbon and George Dickel Bottled in Bond.

Jeff Arnett

Arnett, who was already a Tennessee Squire at the time, went to work as a quality control engineer at the Jack Daniels Distillery in Lynchburg, TN. He began that position, which very importantly took him all throughout the distillery grounds. He met the challenge of being a part of each aspect of the distillery. So, when Jimmy Bedford stepped down as Master Distiller in 2008, Arnett became the 7th.

Victor E.Shwab

Victor Shawb, George Dickel’s brother in law, who was made a full partner in Dickel and Company in 1881, bought out Sims in 1888 and held 2/3 ownership of the distillery.  At this time Dickel and Company were then Cascade Hollow’s exclusive marketer and distributor calling it George A Dickel’s Cascade Tennessee Whiskey; the whiskey that is Mellow as Moonlight based on the method of cooling the mash at night began by Davis.

Greg Eidam

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John Lunn

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Joe Baker

So, in 2009, when the State of Tennessee legalized moonshine, Baker decided to take one of his family traditions (and moonshine recipes) to rest of the world. That decision took Ole Smoky Moonshine LLC from a family tradition to a company that now controls 40% of the moonshine market.“For anybody on the outside looking in, it looks easy. It’s easy to see this as just a wildly successful business that anybody can do, but I think the more realistic assessment would be: Damn, that’s hard,” says Baker.

Tim Piersant

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Stanton Webster

That passion for discovery and pursuit of the new, love of the city of Knoxville and desire to be different has made Post Modern what it has become today. Stanton, and master distiller Ron (the “brains of the operation” according to Stanton) tried many different combinations. They wanted to create flavors and spirits that represented Knoxville and not source, but truly be an original, much like Knoxville itself.

Whiskey Founder

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Whiskey Founder

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