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Diageo logo with Bulleit Bourbon Frontier Whiskey label below

Bulleit/Diageo Whiskey Founders

(North American Founders Only)

(NOTE: FOUNDERS ARE LISTED IN ALPHABETICAL ORDER)


1

Black and white professional portrait of a man in a suit and tie, smiling.

Barry Becton

As the “aughts” began, Diageo, as a multinational conglomerate, was then only about five years old, but the decade already saw the young company undergoing further change. The organization was seeking to focus heavily on its core assets, alcoholic beverages. Barry Becton was at that time a rising star at Diageo North America.

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2

Black and white photo of an older man with glasses, a mustache, and a receding hairline, sitting in a chair with a patterned cushion behind him.

I.W. Bernheim

Things were moving fast for the two brothers – so much, two years later in 1872, they opened their own liquor company, “Bernheim Brothers Distillery,” after a dispute with the owners at Loeb & Bloom over becoming partners with an interest in the business. The brothers are believed to have contributed their life savings of $1,200 to help fund the $3,200 start-up.

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3

Black and white photo of a man wearing a wide-brimmed hat, a collared shirt, and suspenders, standing in front of a wooden background.

Augustus Bulleitt

Augustus Bulleitt’s story reads like a page torn from a frontier legend. Born in 1805 in Alsace-Lorraine, France, he grew up far from the rolling hills of Kentucky and the flickering glow of tavern lanterns. As a young man, at around age 28, he sailed to America as the frontier spirit of the new world called to him.

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5

Black and white portrait of a young man in a suit and tie, smiling.

Ralph Dupps

Ralph Louis Dupps was born on October 15th, 1917, in Louisville, Kentucky.  He graduated from Male High School and served as a pilot in World War 2. He graduated from the University of Louisville, and became a mechanical engineer.  He eventually ran the Bernheim Distillery in Louisville after starting in the business working on boilers for the Shenley Corporation, which at the time was one of the largest liquor companies.

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4

Black and white portrait of a smiling middle-aged man with a beard, wearing a suit jacket over a white shirt, standing in front of a blurred background with guitars.

Tom Bulleit

There is a family history behind Bulleit Whiskey. The Bulleit Distilling Company was a dream hatched by Thomas E. Bulleit Jr. back in 1987. Tom had a successful law practice, but followed in his great-great-grandfather’s footsteps, Augustus Bulleit, risking everything to fulfill that dream.

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Whiskey Founders Table of Contents
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