Bulleit/Diageo Whiskey Founders

(North American Founders Only)

1.) Tom Bulleit

2.) Isaac W. Bernheim

3.) Julian “Pappy” Van Winkle

4.) William Larue Weller

5.) Barry Becton

6.) Julian P. Van Winkle III


Tom Bulleit

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I.W. Bernheim

Things were moving fast for the two brothers – so much, two years later in 1872 they opened their own liquor company “Bernheim Brothers Distillery” after a dispute with the owners at Loeb & Bloom over becoming partners with interest in the business. The brothers are believed to have contributed their life savings of $1,200 to help fund the $3,200 start-up. Isaac would also marry in 1874 to Amanda Uri Bernheim before the two brothers would begin production of their first corn-based Kentucky whiskey in 1879, named I.W Harper.

Julian Pappy Van Winkle

A man who was true to the craft, Julian P. “Pappy” Van Winkle Sr.’s motto “We make fine bourbon at a profit if we can, at a loss if we must, but always fine bourbon." This type of bourbon used wheat as the second flavoring grain instead of rye. The wheat gave the finished product a softer, smoother taste. Pappy had an affinity for his family and the legacy of his family name. His name has now become synonymous with quality in the


William Larue Weller

William Larue Weller was born in July of 1825. His mother Phoebe Larue Weller, was the daughter of founder of Larue County, Kentucky, John Larue. William was destined to build a name for himself and used the families whiskey making prowess as his foothold.

A true distilling pioneer, William Larue Weller is credited with being the first distiller to produce Kentucky Straight Bourbon Whiskey using wheat instead of rye in the mash bill. Weller’s original “wheated bourbons” became extremely popular, with a softer, smoother taste.

Barry Becton

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Julian P. Van Winkle III

Julian P. Van Winkle III is the third generation of distillers from the Van Winkle family. At the time he joined the family business in 1977 with his father Julian Jr. they were producing only two wheated whiskies. 90 proof 10 year old and 107 proof Old Rip Van Winkle. Since then they have added 12, 15, 20 and 23 year old labels to their bourbon line. They also have a 13 year old premium rye that was introduced to their whiskey line.