Drew Kulsveen

“The Torch is Passed”

Nestled quietly on the southern edge of Bardstown, Kentucky—the world’s recognized bourbon capital—stands Willett Distillery, a deeply-rooted family operation now guided by Master Distiller Drew  Kulsveen. Drew, 43, is the distillery’s charismatic fifth-generation leader. Under his watch, Willett returned to full-scale distilling and has developed distinctive mash bills that garner well-earned respect among whiskey enthusiasts.

The story of Willett began in the mid-1800s, when Drew’s great-great-grandfather, John David Willett, worked at multiple distilleries around Nelson County, Kentucky, immersing himself in bourbon culture and the farming that often accompanied whiskey-making in those days. Nevertheless, John David’s operation was not commercial, and, although it enjoyed a great local stature, there are no records that his distillery was ever named or associated with a specific brand. However, later, his son, Thompson Willett, built the beginnings of the current Willett distillery just after Prohibition; he bottled his first barrel in March of 1937. That distillery had the reputation of producing a smooth, drinkable whiskey that enjoyed reasonable success for many years. Unfortunately, the “bourbon bust” of the 1970s and 1980s was hard on Thompson’s distillery, and by 1984, the business had declined from the boom of the 1940s to shuttered stills. It was then that Drew’s parents, Even and Martha Willett Kulsveen, purchased the property and renamed it Kentucky Bourbon Distillers, eventually reviving it fully in 2012 under the historic Willett name.

During the downtime, the family pivoted to blending high-quality sourced whiskey, creating acclaimed brands such as Johnny Drum, Rowan’s Creek, and Noah’s Mill. Drew, by then in his early 20s, was eager to learn his family’s business and joined the operation full-time in 2004, eventually mastering the art of blending, or as he put it, “Figuring out the different profiles of barrels and how they meld together”.

Before fully embracing the family legacy, however, Drew attended Western Kentucky University, eventually earning degrees in marketing and economics.  Returning home, intent on combining his business insight with hands-on distillation work, he initially focused on blending, but soon shifted to designing and engineering Willett’s current distilling setup. When the distillery fired up its own stills again in 2012, Drew led operations alongside his sister, Britt, who is now President of the facility. Under the guidance of their legendary father, Even, the brother-and-sister duo have now covered four bourbon and two rye recipes, earning Willett three consecutive nominations for James Beard awards in the outstanding spirits professional category.

Father and son share a laugh and a dram in 2021.

Drew’s authentic persona matches his pedigree. Affable, engaged, yet leading public tastings with magnetic authority, one bourbon writer observed that when the young Drew “started making public appearances, he ruined it for everybody else.” In fact, Drew seems to actually enjoy speaking at events, genuinely welcoming bourbon aficionados, and hosting private barrel selections.

Beyond his role at the distillery, Drew has an enviable family life. Married to his pretty wife Janelle since their university days, the couple lives in Bardstown with their two children, Baron and Bridjette. The Kulsveen family embraces hospitality wholeheartedly; Janelle often leads tours and tastings in Willett’s visitor center and bar, and works hard to ensure that every guest feels welcome. Under Drew's leadership, Willett has reemerged as a fully operational distillery with its own mash bills, stills (including a replica of Thompson Willett’s original pot still), and eight aging warehouses that have been reactivated since 2011.

Over the years, bigger distilleries have courted Willett, but the family remains firmly independent—one of the last remaining large distilleries in the U.S. to do so. The Kulsveens have continually reinforced that stance that the brand values autonomy and quality over scale and is not remotely interested in being purchased. While others have, for better or worse, sold out, the family maintains that they desire only to return the iconic Willett name to bourbon glory. And so today, Drew’s craft is both technical and story-driven. He builds mash bills, manages production, and carries forward a 150‑year heritage, while mentoring a new generation of distillers and sharing the legacy widely. At Willett, bourbon is more than spirits: it is family, it is culture, and that sublime process is embodied by Drew’s thoughtful leadership at the still.

Sources:

  1. Phi Delta Theta, Feature on Drew  Kulsveen, February 20, 2018

  2. spectrumnews1.com, Chris Hughes, December 8, 2022

3. Willett website, kentuckybourbonwhiskey.com

4. Profile on Drew Kulsveen, Typsy.com, 2024

5. Fred Minnick on Willett’s revival, FredMinnick.com, March 2017

6. Northern Kentucky Tribune, Business section, June 16, 2018

7. Smoky Beast podcast, ‘A Private Tour of Willett Distillery…,’ April 30, 2014

Contributed by Tracy McLemore, Fairview, Tennessee, and Jim Silliman, Bardstown, Kentucky