Bill Samuels, Jr.

Photo of Bill Samuels, Jr., provided by Maker’s Mark web site

Photo of Bill Samuels, Jr., provided by Maker’s Mark web site

Bill Samuels, Jr. was the the son of Maker’s founder Bill, Sr. and Margie. When Jr. was inheriting the helm at Maker’s upon his father’s retirement, his parting words that to his son was, “Don't screw up the Whisky." So when Jr took over as the President at Maker’s Mark, he honored his fathers request but wish, but did it his own way.

You see Bill, Jr. is a entertainer with an eye for showmanship. So everything he did, he did in his very own way and usually over the top. It was Bill, Jr. that created the first-of-its-kind Ambassador program that allows Maker's Mark's biggest fans to feel like part of the family. Then just prior to his retirement, Bill, Jr., made his Maker’s Mark on the family legacy in 2010 with the introduction of Maker's 46, the company's first new brand in over 50 years.