Ryan Thompson
“Honoring Mountain Soldiers”
In the mountains of Vail, Colorado, a whiskey brand was built not only on grains and oak, but on military history and personal devotion. Ryan Thompson, founder of 10th Mountain Whiskey & Spirit Company, did not choose his distillery’s name for marketing effect. He chose it as a tribute. Though not a veteran himself, he had deep admiration for the division’s legacy and for friends who served. When he founded his distillery in 2014, he named it 10th Mountain Whiskey & Spirit Company as a direct tribute to those soldiers. To this day, the company maintains close ties with 10th Mountain Division veterans’ associations, regularly donating proceeds to military support organizations.
As Ryan explains it, the 10th Mountain Division was an elite U.S. Army unit formed during World War II, trained specifically in alpine combat. Based at Camp Hale, Colorado, the division became known for its grueling mountaineering drills, skiing proficiency, and fierce resilience. After the war, many veterans of the division went on to establish America’s ski industry, founding or influencing resorts like Vail, Aspen, and Arapahoe Basin. Their legacy in Colorado is etched into both military and recreation history.
Before entering the whiskey world, Thompson earned a degree in Business Management from the University of Texas at Austin. He later moved to Vail, where he worked in real estate development and hospitality management. Whiskey was a personal passion long before it became a business pursuit. He began experimenting with distillation concepts and flavor comparisons, studying rye, bourbon, and wheated whiskey profiles across various regions. Coming from a recreational ski town rich with après culture, he saw an opportunity to build a whiskey brand that reflected both Colorado heritage and military reverence.
In 2014, Thompson officially launched 10th Mountain Whiskey in Vail, initially building a tasting room on Bridge Street in Vail Village, followed by a production facility in Gypsum, Colorado. From the outset, he focused on American-style whiskeys, including Bourbon, Rye, and a blended American whiskey. While the distillery produces vodka and brandy, Thompson has consistently emphasized whiskey as the identity and backbone of the company.
Thompson’s flagship 10th Mountain Bourbon features a mash bill with corn, rye, and malted barley, aged in charred American oak. His rye whiskey, using a high-rye grain profile, is noted for its peppery heat and herbal finish, placing it stylistically closer to East Coast or Indiana-style rye rather than traditional low-rye Kentucky blends. Both of the whiskeys began gaining recognition at regional competitions, earning awards from organizations such as the Denver International Spirits Competition and San Francisco World Spirits Competition.
Thompson did not build the company alone. Throughout interviews, he has acknowledged the support of his wife, Michelle, who helped stabilize the business in its early years. The couple has children, and Thompson has often mentioned the challenges of balancing entrepreneurship with raising a young family. He has also spoken about wanting to build a legacy-driven company his children could one day be proud of, especially given the patriotic nature of the brand’s origins. The brand’s rustic design aesthetic, which features throwback labels and military-themed insignia, has helped cement its reputation among veterans, skiers, and Western whiskey drinkers. Though headquartered in a luxury ski destination, 10th Mountain Whiskey maintains a working-class tone, aligning itself with soldiers, mountain guides, and ranchers rather than elite resort culture.
Today, Ryan Thompson still leads 10th Mountain Whiskey and remains involved in production decisions, collaborations, and philanthropic initiatives. He continues to maintain direct relationships with 10th Mountain Division veteran networks, reinforcing that his brand’s name is not a gimmick but a promise, which is as refreshing as it is sincere; because in an industry often built on family lineage, Thompson crafted a whiskey legacy out of respect rather than birthright. His story is not one of generational distilling; it is one of intentional tribute, a civilian honoring his country’s warriors through grain, oak, and glass.
Sources
10th Mountain Whiskey & Spirit Co. Official Website — https://10thwhiskey.com
Men’s Journal — “Colorado’s Whiskey Brands to Know”
Whisky Advocate — 10th Mountain Bourbon & Rye Reviews
Vail Daily — Interview with Founder Ryan Thompson
Forbes — “Patriotic Whiskey: Craft Distillers Honoring Veterans”
Denver International Spirits Competition Results Archive
Contributed by Tracy McLemore, Fairview, Tennessee